Streamlining Insights
Streamlining Insights
Problem Statement
Designing a Streamlined Insights Page for Artists on Spotify.
Objectives
💿 Simplified, actionable metrics for new artists
💿 Customizable analytics for established artists
💿 Improved visual hierarchy and navigation
💿 Device-adaptive layouts for desktop and iPad
What is Spotify for Artist
Spotify for Artists is a platform and app that helps musicians manage profiles, understand audiences, and promote music.
⊹ Profile Management
Artists can personalize Spotify profiles with bios, images, music, playlists, and concert dates to engage fans.
⊹ Audience Insights
The platform offers listener analytics on demographics, location, habits, and discovery to guide tours and promotions.
⊹ Music Promotion Tools
Artists can pitch unreleased tracks for playlists and highlight songs, concerts, or playlists with "Artist Pick."
⊹ Real-Time Stats
The app provides real-time stats like live listener counts and playlist or milestone updates.
Secondary Research
Secondary Research
key performance metrics artists care about
1
Streaming and Listener Metrics
⊹ Weekly Listeners
The unique number of listeners over a 7-day period, reflecting your current audience size and growth trends
The unique number of listeners over a 7-day period, reflecting your current audience size and growth trends
⊹ Streams/Spotify Plays
The total number of times your songs have been played, a core indicator of your music’s reach and popularity
The total number of times your songs have been played, a core indicator of your music’s reach and popularity
⊹ Followers
The number of users who follow your artist profile, indicating your core fanbase and potential for sustained engagement
The number of users who follow your artist profile, indicating your core fanbase and potential for sustained engagement
2
Engagement Metrics
⊹ Playlist Adds
How often your tracks are added to playlists, which can drive spikes in exposure and streams
How often your tracks are added to playlists, which can drive spikes in exposure and streams
⊹ Saves
The number of times listeners save your tracks to their libraries, a strong signal of deeper fan interest and future engagement
The number of times listeners save your tracks to their libraries, a strong signal of deeper fan interest and future engagement
⊹ Shares
How often your music is shared, showing organic promotion by listeners
How often your music is shared, showing organic promotion by listeners
3
Listener Behavior and Trends
Skip Rate
The percentage of listeners who skip your track, helping you gauge how well your music resonates
Listener-to-Follower Ratio
Measures how effectively you convert listeners into dedicated fans
Streams per Listener
Indicates how engaged your audience is with your catalog
4
Discovery Sources
Insights into how listeners are finding your music-whether through editorial playlists, algorithmic recommendations (like Discover Weekly or Release Radar), or direct searches-help you understand and optimize your promotional efforts
5
Audience Segmentation and Engagement
Spotify now offers detailed audience segmentation, breaking listeners into categories
Active Audience
Those who intentionally stream your music
Super listeners
Moderate listeners
Light listeners
Previously Active Audience
Those who were once active
Lapsed listeners
Ocassional listeners
Programmed Audience
listeners who discover you via playlists or algorithmic recommendations
Algorithmic listeners
Editorial Playlist listeners
Comparative Analysis
Comparative Analysis
Apple music for artists
⊹ Listening Now
Shows the real-time number of fans currently streaming the artist’s music, providing immediate feedback on popularity
Shows the real-time number of fans currently streaming the artist’s music, providing immediate feedback on popularity
⊹ Average Daily Listeners
Displays the average number of unique listeners over a selected period, helping artists monitor fanbase growth and consistency
Displays the average number of unique listeners over a selected period, helping artists monitor fanbase growth and consistency
⊹ Purchases
Records sales of songs and albums from the iTunes Store, giving a direct measure of commercial success
Records sales of songs and albums from the iTunes Store, giving a direct measure of commercial success
⊹ Shazams
Counts the number of times a song is identified via the Shazam app or partner integrations, highlighting discovery and viral potential
Counts the number of times a song is identified via the Shazam app or partner integrations, highlighting discovery and viral potential
⊹ Trends Tab
Allows artists to compare analytics over time, spot emerging patterns, and adjust marketing or release strategies accordingly
Allows artists to compare analytics over time, spot emerging patterns, and adjust marketing or release strategies accordingly
Soundcloud
⊹ Likes & Reposts
Measures listener engagement and the spread of tracks through user networks, signaling which songs resonate most
Measures listener engagement and the spread of tracks through user networks, signaling which songs resonate most
⊹ Downloads
Shows how many times a track has been downloaded (if enabled), indicating deeper fan interest
Shows how many times a track has been downloaded (if enabled), indicating deeper fan interest
⊹ Completion Rate
Indicates the percentage of listeners who play a track in full, helping artists assess engagement quality
Indicates the percentage of listeners who play a track in full, helping artists assess engagement quality
⊹ Traffic Sources
Breaks down where plays originate (e.g., search, playlists, social media, RSS feeds), enabling artists to refine promotional strategies
Breaks down where plays originate (e.g., search, playlists, social media, RSS feeds), enabling artists to refine promotional strategies
⊹ Fanbase Evolution
Tracks growth in followers and engagement over time, allowing artists to monitor their audience development
Tracks growth in followers and engagement over time, allowing artists to monitor their audience development
User Needs
User Needs
User Personas
User Personas
Age: 42
Location: Los Angeles, USA
Genre: Experimental Electronic
Emma Clarke
The Data-Savvy Music Manager
Goals
⚬ Identify her core, highly engaged audience (super listeners).
⚬ Understand long-term trends in listener behavior.
⚬ Get deeper insights into listener discovery and saves.
⚬ Identify her core, highly engaged audience (super listeners).
⚬ Understand long-term trends in listener behavior.
⚬ Get deeper insights into listener discovery and saves.
Pain Points
⚬ Confused by fluctuating follower-to-stream ratios.
⚬ Wants more context on why a certain track spikes.
⚬ Limited by lack of genre-specific benchmarking.
⚬ Confused by fluctuating follower-to-stream ratios.
⚬ Wants more context on why a certain track spikes.
⚬ Limited by lack of genre-specific benchmarking.
Behaviors
⚬ Logs in weekly.
⚬ Reviews “Listeners Also Like” to plan collaborations.
⚬ Uses data for grant applications and festival entries.
⚬ Logs in weekly.
⚬ Reviews “Listeners Also Like” to plan collaborations.
⚬ Uses data for grant applications and festival entries.
User Journey
User Journey
Design Goals
Design Goals
Simplify Data Visualization
Simplify Data Visualization
Simplify Data Present key metrics in a clear, digestible format to avoid overwhelming new artists.
Simplify Data Present key metrics in a clear, digestible format to avoid overwhelming new artists.
Support Both New and Established Artists
Support Both New and Established Artists
Create a layered interface with essential insights upfront and deeper analytics for experienced users.
Create a layered interface with essential insights upfront and deeper analytics for experienced users.
Promote Actionable Insights
Promote Actionable Insights
Go beyond stats—provide tips, trends, and suggestions based on data to guide artists' next steps.able Insights
Go beyond stats—provide tips, trends, and suggestions based on data to guide artists' next steps.able Insights
Encourage Platform Loyalty & Discovery
Encourage Platform Loyalty & Discovery
Motivate artists through achievement badges, trending alerts, and performance recaps.
Motivate artists through achievement badges, trending alerts, and performance recaps.
Enhance Engagement with the Dashboard
Enhance Engagement with the Dashboard
Make the interface interactive and modular—allow artists to customize the insights they see.
Make the interface interactive and modular—allow artists to customize the insights they see.
Ensure Device Adaptability
Ensure Device Adaptability
Optimize the design for both desktop and iPad with touch-friendly elements and responsive layouts.
Optimize the design for both desktop and iPad with touch-friendly elements and responsive layouts.
User flow
User flow
Home Screen
Home
Last 7 days
April 2-April 8
Listeners
498
Streamers
687
Followers
316
Your Top Songs
Streams
Nothing but the glory
498
Sorry
498
Decisions
498
Dandilions
498
Home
Music
Audience
Profile
Charts
Your Top Playlist
Streams
Classic Rock
498
Happy Hits
498
Your Top in 2025
498
Home: Snapshot view (last 7 days), Listeners, Streams, Followers (trend indicators)
Top Songs (with metrics: streams, saves, skip rate)
Top Playlists (algorithmic/editorial/listener-created)
Music
Music
Songs
Releases
Playlists
Upcoming
Home
Music
Audience
Profile
Charts
Classic Rock
Happy Hits
Your Top in 2025
Classic Rock
Happy Hits
Your Top in 2025
Classic Rock
Happy Hits
Your Top in 2025
#Title
Streams
Listeners
Saves
First released
Search
Last 28 days
Songs Tab:
List of all songs (sortable table): Streams, Listeners, Saves, Skip Rate, Playlist Adds, Release Date
Releases:
All released albums/EPs with aggregated metrics
Playlists:
Categorized: Editorial, Algorithmic, Listener
Song performance in each playlist
Upcoming:
Scheduled releases with pre-save data & reminder options
High fidelity
High fidelity
Celebrate Growth
Celebrate Growth
Achievement badges and performance recaps motivate artists by visually celebrating progress, boosting engagement, and encouraging consistency through rewarding milestones and highlighting growth in a fun, shareable, and easily digestible format.
Visually rewarding badges that mark key accomplishments
⚬ Badge library with “Unlocked” and “Coming Soon” states
⚬ Option to share badge directly on Instagram Stories or X (Twitter)
Deliver summary insights in a story-like or carousel format for easy, engaging review of recent progress.
⚬ Weekly or Monthly Recap section with swipeable cards:
“Most Streamed Track”
“Top Gaining City”
“Biggest Playlist Add”
⚬ Option to download recap as a social media graphic
Thank You
Streamlining Insights
Problem Statement
Designing a Streamlined Insights Page for Artists on Spotify.
Objectives
💿 Simplified, actionable metrics for new artists
💿 Customizable analytics for established artists
💿 Improved visual hierarchy and navigation
💿 Device-adaptive layouts for desktop and iPad
What is Spotify for Artist
Spotify for Artists is a platform and app that helps musicians manage profiles, understand audiences, and promote music.
⊹ Profile Management
Artists can personalize Spotify profiles with bios, images, music, playlists, and concert dates to engage fans.
⊹ Real-Time Stats
The app provides real-time stats like live listener counts and playlist or milestone updates.
⊹ Music Promotion Tools
Artists can pitch unreleased tracks for playlists and highlight songs, concerts, or playlists with "Artist Pick."
⊹ Audience Insights
The platform offers listener analytics on demographics, location, habits, and discovery to guide tours and promotions.
Secondary Research
key performance metrics artists care about
1
Streaming and Listener Metrics
⚬ Weekly Listeners
The unique number of listeners over a 7-day period, reflecting your current audience size and growth trends
⚬ Streams/Spotify Plays
The total number of times your songs have been played, a core indicator of your music’s reach and popularity
⚬ Followers
The number of users who follow your artist profile, indicating your core fanbase and potential for sustained engagement
2
Engagement Metrics
⚬ Playlist Adds
How often your tracks are added to playlists, which can drive spikes in exposure and streams
⚬ Saves
The number of times listeners save your tracks to their libraries, a strong signal of deeper fan interest and future engagement
⚬ Shares
How often your music is shared, showing organic promotion by listeners
3
Listener Behavior and Trends
Skip Rate
The percentage of listeners who skip your track, helping you gauge how well your music resonates
Streams per Listener
Indicates how engaged your audience is with your catalog
Listener-to-Follower Ratio
Measures how effectively you convert listeners into dedicated fans
4
Discovery Sources
Insights into how listeners are finding your music-whether through editorial playlists, algorithmic recommendations (like Discover Weekly or Release Radar), or direct searches-help you understand and optimize your promotional efforts
5
Audience Segmentation and Engagement
Spotify now offers detailed audience segmentation, breaking listeners into categories
Active Audience
Those who intentionally stream your music
Super listeners
Moderate listeners
Light listeners
Previously Active Audience
Those who were once active
Lapsed listeners
Occasional listeners
Programmed Audience
listeners who discover you via playlists or algorithmic recommendations
Algorithmic listeners
Editorial playlist listeners
Comparative Analysis
Apple music for artists
⊹ Listening Now
Shows the real-time number of fans currently streaming the artist’s music, providing immediate feedback on popularity
⊹ Average Daily Listeners
Displays the average number of unique listeners over a selected period, helping artists monitor fanbase growth and consistency
⊹ Purchases
Records sales of songs and albums from the iTunes Store, giving a direct measure of commercial success
⊹ Shazams
Counts the number of times a song is identified via the Shazam app or partner integrations, highlighting discovery and viral potential
⊹ Trends Tab
Allows artists to compare analytics over time, spot emerging patterns, and adjust marketing or release strategies accordingly
Soundcloud
⊹ Likes & Reposts
Measures listener engagement and the spread of tracks through user networks, signaling which songs resonate most
⊹ Downloads
Shows how many times a track has been downloaded (if enabled), indicating deeper fan interest
⊹ Completion Rate
Indicates the percentage of listeners who play a track in full, helping artists assess engagement quality
⊹ Traffic Sources
Breaks down where plays originate (e.g., search, playlists, social media, RSS feeds), enabling artists to refine promotional strategies
⊹ Fanbase Evolution
Tracks growth in followers and engagement over time, allowing artists to monitor their audience development
User Needs
User Personas
Age: 42
Location: Los Angeles, USA
Genre: Experimental Electronic
Emma Clarke
The Data-Savvy Music Manager
Goals
⚬ Identify her core, highly engaged audience (super listeners).
⚬ Understand long-term trends in listener behavior.
⚬ Get deeper insights into listener discovery and saves.
Pain Points
⚬ Confused by fluctuating follower-to-stream ratios.
⚬ Wants more context on why a certain track spikes.
⚬ Limited by lack of genre-specific benchmarking.
Behaviors
⚬ Logs in weekly.
⚬ Reviews “Listeners Also Like” to plan collaborations.
⚬ Uses data for grant applications and festival entries.
User Journey
Design Goals
Simplify Data Visualization
Simplify Data Present key metrics in a clear, digestible format to avoid overwhelming new artists.
Support Both New and Established Artists
Create a layered interface with essential insights upfront and deeper analytics for experienced users.
Promote Actionable Insights
Go beyond stats—provide tips, trends, and suggestions based on data to guide artists' next steps.able Insights
Ensure Device Adaptability
Optimize the design for both desktop and iPad with touch-friendly elements and responsive layouts.
Encourage Platform Loyalty & Discovery
Motivate artists through achievement badges, trending alerts, and performance recaps.
Enhance Engagement with the Dashboard
Make the interface interactive and modular—allow artists to customize the insights they see.
User flow
Home Screen
Home
Last 7 days
April 2-April 8
Listeners
498
Streamers
687
Followers
316
Your Top Songs
Streams
Nothing but the glory
498
Sorry
498
Decisions
498
Dandilions
498
Home
Music
Audience
Profile
Charts
Your Top Playlist
Streams
Classic Rock
498
Happy Hits
498
Your Top in 2025
498
⊹ Home: Snapshot view (last 7 days),Listeners, Streams, Followers (trend indicators)
⊹ Top Songs (with metrics: streams, saves, skip rate)
⊹ Top Playlists (algorithmic/editorial/listener-created)
Music
Music
Songs
Releases
Playlists
Upcoming
Home
Music
Audience
Profile
Charts
Classic Rock
Happy Hits
Your Top in 2025
Classic Rock
Happy Hits
Your Top in 2025
Classic Rock
Happy Hits
Your Top in 2025
#Title
Streams
Listeners
Saves
First released
Search
Last 28 days
⊹ Songs Tab
List of all songs (sortable table): Streams, Listeners, Saves, Skip Rate, Playlist Adds, Release Date
⊹ Releases
All released albums/EPs with aggregated metrics
⊹ Playlists
Categorized: Editorial, Algorithmic, Listener
Song performance in each playlist
⊹ Upcoming
Scheduled releases with pre-save data & reminder options
High fidelity
Celebrate Growth
Achievement badges and performance recaps motivate artists by visually celebrating progress, boosting engagement, and encouraging consistency through rewarding milestones and highlighting growth in a fun, shareable, and easily digestible format.
Visually rewarding badges that mark key accomplishments
⚬ Badge library with “Unlocked” and “Coming Soon” states
⚬ Option to share badge directly on Instagram Stories or X (Twitter)
Deliver summary insights in a story-like or carousel format for easy, engaging review of recent progress.
⚬ Weekly or Monthly Recap section with swipeable cards:
“Most Streamed Track”
“Top Gaining City”
“Biggest Playlist Add”
⚬ Option to download recap as a social media graphic
Date Filter
Easily select a specific date range to view detailed insights for a particular period—perfect for tracking the impact of a release, promo, or tour event.
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