The Struggle
People often lack the time, knowledge, and creativity to come up with new and interesting meal ideas, and may also struggle with sticking to a specific dietary requirement or preference. This can lead to poor eating habits, unhealthy food choices, and in some cases, health problems.
Explore app
The Answer
Meal app provides meal planning, grocery shopping, diet planning, and recipe management that simplifies the process of creating and maintaining a healthy and diverse diet.
Meal Planner
Grocery Shopping
Recipe Management
AGE
22
OCCUPATION
Student
Indore
LOCATION
3K/Month
BUDGET
Challenges
Busy schedule
Limited budget
Preparation time of meals
Expectations
Quickly meal ideas
Fit diet preferences
Budget friendly
Shraddha is a busy college student who lives on campus and is constantly on the go. Between classes, studying, and extracurricular activities, she often doesn't have time to cook for herself and ends up eating at the school cafeteria or fast food restaurants. Sarah is health-conscious and tries to make nutritious choices, but finds it challenging to find healthy meal options that fit within her budget and busy schedule.
“ I love eating healthy at home, but i don’t have time to plan everyday what to cook. ”
Shraddha
Our Target Audience
College students
Busy Professionals
Health Enthusiasts
People with
dietary restrictions
Competitive Analysis
Stress-free meal planning
Integrated shopping list
Weekly or monthly overview
Pros
Unclosable Ads
Don’t provide recipe
UI is not pleasing
Cons
Meal Planner
Meal planning simplified
Create and share recipes
Generate shopping lists
Discover new recipe
Pros
Glitchy software
Dosn’t provide recipe
Tedious ui
Cons
Plan Meals
Turn recipe into shopping list
Edit recipes or create your own
Eat healthy with nutrition analysis
Discover recipe approved by home cooks
Pros
Meal planner is not a priority
Shopping list is confusing
Cons
whisk
Working people who don’t have time to prepare meals were one of the main user groups discovered through study.
User survey
Information Architecture
Start
Mark As Cooked
Add To Next Week
Meal type
Planner
Weekly
Monthly
Last week
Choose
Recipe
View Recipes
View Recipe
AI Generated Planner
Today's Meal
Start
Place Order
Select quantity
Add to Cart
View Products
View Cart
Groceries
Style Guide
Secondary Colors
#333E30
#FBEEC4
Primary Colors
#FAA378
#FAFAF6
#423933
Typography
Lato
Title
22px
Heading
16px
Subhead
14px
Button
14px
Body
12px
Weekly Meal Planner
Recipes
Monthly Meal Planner
Groceries
Search for recipes
Shopping kart
Meal planner
Customize your meals
Personal Meal Plan
Cook It Yourself
Final design
Ditch the dinnertime dread! Get custom diets that fit your lifestyle, grocery lists, and a never-ending vault of delicious, healthy recipes. Say goodbye to stress, save time, ⏱️ and CRUSH those #healthgoals.
Cook It
Yourself
Meals You'll Love to Make